Will the burger in your hand become more than just a hungering aid?
Well, probably not – for now, the new addition to Chipotle’s menu is in Kansas City, Kansas, instead of the Tex-Mex chain’s main restaurants in the US.
Brandon Kurtz, who manages Chipotle’s new brisket sandwich shop in Kansas City, says brisket has a distinct aroma and a “weird” flavor that all Chipotle locations would prefer the customer to try.
Unfortunately, New York Times food critic Pete Wells didn’t appreciate the product’s texture: “the last time I bought a pulled pork sandwich from a Texas restaurant, I left with a burgundy pile of fat and rice and cheese and mustard, and I thought it was great, but the brisket I got last night — from an Austin franchise, which is proudly announcing it on Facebook — tasted like the blackened pork of an iron skillet in slow motion.”
Still, Kurtz says that while Kansas City is having fun with the idea, he knows the concept could work elsewhere as well.
There are other meat-based fast food ventures that allow customers to try a variety of different kinds of meat. Burger King debuted the Whopperrito in 2017 and Krchn Burger in 2012.
So what’s next for Chipotle?
The original fast food chain is testing veggie burgers (and adding them to its menu) in Colorado, and in August it plans to open its first restaurant in Chicago.
Now, it’s just waiting for Kansas City to declare its intentions.